Avoid writing down your whole company history or regurgitating your company mantra. Maybe it was your third anniversary when you looked around at what you had created. Maybe it was the day you first opened the business. Pick a story that you think captures the essence of your business and what it represents and then use your About Us page to tell it to your customers. The funny ones, the proud ones, the ones that make you wince looking back at them. Take a few moments and think about all the experiences you’ve had running your business. You give your customers a look into who you are, who your company is, and you build the trust they need to move forward with your business.īelow are five best practices to keep in mind when crafting your About Us page. And that’s the power of crafting a good About Us page. One lesson we’ve all learned from the social media revolution is that people like doing business with people they know. Instead, craft a page that you’re proud of and that helps communicate exactly who you are and what you represent to your customers. But your About Us page doesn’t have to be something you dread. You think you know what you want to say, but then you get to that blank WordPress page and you suddenly forget how long you’ve been doing this, why you love it or, sometimes, even the company name. Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.
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